Discover the transformative power of VERB Purple Shampoo, a vegan, sulfate-free solution designed to brighten and tone blonde, grey, and silver hair. This specially formulated shampoo neutralizes unwanted yellow tones while deeply nourishing your hair for vibrant, healthy locks.

• Color Neutralizing Formula: Gently cleanses while depositing pro-grade violet pigments to reduce brassiness by 24% after just one use.
• Hydrating Ingredients: Enriched with Açaí Extract for deep moisture, Frankincense Oil for nourishment, and Coconut Fatty Acids to enhance softness and shine.
• Eco-Friendly & Ethical: PETA-certified, vegan, and free from harmful sulfates and parabens, making it safe for color-treated hair.
• Easy to Use: Simply massage into wet hair, lather, rinse, and follow with Verb Purple Mask for optimal results.
• Cost-Effective Care: With just 1-2 uses a week, maintain your desired tone and enjoy long-lasting results without breaking the bank.